the labrador lounge

Nestled in the heart of the city, The Labrador Lounge beckons discerning patrons with its blend of upscale charm and cozy sophistication. Through its carefully curated ambiance and attention to detail, the lounge aims to transport guests to a world of refined indulgence and timeless elegance. The Labrador Lounge seeks to establish itself as more than just a place to enjoy expertly crafted cocktails; it strives to be a sanctuary where patrons can escape the hustle and bustle of everyday life and indulge in moments of relaxation, connection, and indulgence.

Scope of work:

Branding, Brand Messaging, Collateral Materials


Aesthetic:

Cozy, Moody, Ralph Lauren-inspired, Cigar Lounge

The Labrador Lounge seamlessly blends refined elegance with cozy sophistication, evoking a Ralph Lauren-inspired aesthetic and the warmth of a traditional hunt room. Deep blues, forest greens and rich chocolates set a moody yet inviting atmosphere, while plush leather seating and tweed accents add tactile richness. Soft lighting and curated artwork enhance intimacy and intrigue, inviting patrons to experience a destination that transcends the ordinary.

brand goal