East Coast Therapeutic Connections is a dedicated online therapy clinic, passionately committed to serving the residents of Eastern North Carolina. With a heartfelt commitment to the region's unique needs, they recognized the necessity for a brand and website that resonated with the authenticity and resilience of the local clients. We aimed for a soothing and serene aesthetic to foster a sense of comfort, trust, and healing for their future clients. This was achieved through using calming blues and specific iconography. We chose to incorporate a lighthouse and waves in their logo and branding to symbolize hope and guidance in the journey towards mental and emotional well-being. The lighthouse stands tall as a beacon of light, representing the clinic's role in providing guidance and support during times of darkness or uncertainty. The soothing waves signify the ebb and flow of emotions and the healing power of therapeutic connection. Together, these elements create a powerful visual metaphor, reassuring clients that, like a lighthouse guiding ships safely to shore, the clinic is there to navigate them towards a brighter and more stable future. Together, their branding and website reflect their dedication to fostering connections and growth within this coastal community.